Researched, Formulated, Trialed and Tested

When it comes to nutrition, every pet has specific needs and you know them best. Each pet is unique and his or her food should be as well.

“Every pet is an individual and that includes how we feed them,” said veterinarian Dr. Marty Becker, a 17-year veteran of “Good Morning America” and founder of Fear Free. 

Feeding your dog personalized food could help yield these five benefits:

Healthy skin and coat
Ideal body condition
Joint health and mobility
Brain development
Active lifestyle

“A highly personalized diet tuned to their specific needs and combined with plenty of exercise and regular veterinary care can dramatically impact their nutrition, health and wellbeing.”

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